Tokyo International Gift Show (TIGS) is one of the largest trade shows in Japan. The show scales a 100,000m2 exhibition area and over 3,000 exhibitors participate in this biannual event.
Scope
Motion Graphic
Art Direction
Tools
Adobe Illustrator
Adobe Photoshop
Blender
The intro animation I created for the exhibition opening ceremony.
Visual Direction
"Coexisting with nature, the fascination of a gardening life" is the theme of the 2021 autumn The Gift Show. Green grasses and flowers are the main elements of the key visual, with a white house that represents "lifestyle".
The style of this motion graphic was created based on the key visual. The values of the 2021 autumn TIGS are playful, and bright, with a wide range of possibilities. Being the largest tradeshow that showcases all kinds of trendy knick knacks, I wanted to emphasize the textures and the joyfulness of nature through this animation that will be used during the briefing presentation for the exhibitors.
The elements presented in this intro include clay, origami, and wooden handicrafts.
